73% of AI Search Keywords Don't Exist on Google (www.kwrds.ai)

A recent analysis by kwrds.ai reveals that a staggering 73% of keywords searched on AI platforms like Perplexity and ChatGPT remain invisible to traditional Google keyword tools. The study, which examined over 356,000 keywords across 17 different platforms, highlights the growing need for multi-platform keyword research as AI search engines operate in a distinct lexical universe. Each platform presents its own exclusive vocabulary, with AI engines showing 60-73% of keywords that are rarely acknowledged by Google, which predominantly caters to informational and navigational intents. This revelation holds significant implications for the AI/ML community, as it underscores the necessity for marketers and content creators to diversify their search strategies. By adopting a multi-platform approach, businesses can unlock a wealth of unique keyword opportunities that would otherwise go unnoticed, allowing them to connect more effectively with their target audiences. The findings suggest that content should be tailored to match the unique search intent and phrasing of each platform, particularly in the context of AI-driven search environments where users often express their queries in a more conversational manner. Thus, adapting keyword strategies to encompass the broad spectrum of digital discovery is imperative for maintaining a competitive edge.