Author of viral 'Something Big is Coming' essay says AI helped him write it — and that proves his point (www.businessinsider.com)

Matt Shumer, the author of the viral essay "Something Big is Coming," revealed that he utilized AI tools in its creation, highlighting the very disruption he warns against. Viewed over 60 million times on social media platform X, Shumer's essay urges the public to recognize the potential societal changes driven by AI. He emphasizes that even a 20% likelihood of significant disruption warrants public awareness and preparation. By addressing a broader audience, including those outside the tech industry, Shumer aims to communicate the urgency of the AI revolution, likening its impact to that of the COVID-19 pandemic. Shumer's insights stem from his experience with OpenAI's recent GPT-5.3-Codex model, which he views as a milestone in AI's progression—one capable of performing complex tasks, including technical work. He warns that while some industries may remain insulated from immediate effects, sectors such as entry-level legal jobs could be at high risk due to AI's growing capabilities. By candidly sharing his own reliance on AI for writing, Shumer encourages others to embrace these technologies, asserting that understanding their potential now could be crucial for future preparedness.