AI is now part of Coach and Kate Spade designers' workflow (www.businessinsider.com)

Designers at Coach and Kate Spade have begun incorporating AI tools into their creative workflows, as revealed by Tapestry’s CEO Joanne Crevoiserat during a recent earnings call. While the design process starts with traditional hand-drawn sketches, AI aids designers by enabling rapid iterations, color adjustments, and design tweaks. This integration not only enhances creativity but also accelerates supply chain efficiencies and product development timelines, contributing to Tapestry’s 14% revenue growth in the last quarter, with Coach’s sales rising significantly, particularly among Gen Z consumers. The adoption of AI in the luxury fashion sector is gaining traction, with other brands like Gucci and LVMH also utilizing generative AI to inspire designs and streamline processes. For instance, designers are leveraging AI for mood boards and creative inspiration. This trend indicates a broader shift within the industry towards embracing advanced technology to enhance artistic creativity and operational efficiency, suggesting that AI could redefine traditional design practices and possibly influence consumer preferences in the luxury market.