Meta is giving its AI slop feed an app of its own (www.engadget.com)

Meta is developing a standalone app for Vibes, its AI-generated video feature initially launched within the Meta AI app in September 2025. This strategic move follows positive early traction, as the company noted a growing user interest in creating and sharing TikTok-style vertical videos. The new app aims to provide a focused environment for users, enhancing their experience while allowing Meta to explore additional functionalities that would be challenging in the existing structure of Meta AI. This development is significant as it positions Meta to compete more effectively in the realm of AI-centric social media, alongside rivals like OpenAI and its Sora app. By dedicating an app to AI-generated videos, Meta acknowledges the potential of this medium as a major engagement driver. The company is likely to leverage insights from user interactions to refine its offerings and may explore partnerships for enhanced content creation. As AI-generated videos gain traction, this move could bolster Meta’s efforts to integrate such content into its recommendation algorithms and further transform the social media landscape.