Forget Seahawks vs Patriots: Wix vs Squarespace is the real showdown at Super Bowl 2026 (www.techradar.com)

During Super Bowl LX on February 8, 2026, an unexpected rivalry will unfold between two major website builders, Wix and Squarespace, as they compete for attention in the high-stakes ad breaks. Squarespace will showcase its 12th Super Bowl ad featuring Academy Award-winning actress Emma Stone, emphasizing domain purchasing through an artsy and cinematic narrative. This creative approach aligns with Squarespace's reputation as a top choice for designers and creatives, aiming to engage viewers with a hidden message encouraging them to secure their desired domain names. On the other hand, Wix is set to make a splash with its debut of the "vibe coding" AI tool, Wix Harmony. This innovative feature allows users to build websites using natural language, streamlining the design process to make it as intuitive as conversing with a friend. By investing heavily in this prime advertising opportunity, Wix aims to position Harmony as a cutting-edge solution for small business owners and entrepreneurs. Both ads reflect the evolving landscape of website building, where creativity and advanced technology such as AI play pivotal roles in attracting and retaining users.