Limy built a platform that helps brands optimize for the era of AI agents. See the pitch deck that helped it raise $10 million. (www.businessinsider.com)

Limy, a New York-based startup, has secured $10 million in seed funding led by Flybridge to enhance brand visibility in an increasingly AI-driven landscape. The platform specifically targets the growing presence of AI agents—autonomous software that consumers deploy for tasks like shopping or travel. Limy provides brands with insights into how these agents visit their websites, track the prompts that drove them there, and analyze the resulting actions, enabling companies to tailor their marketing strategies to better interact with AI agents rather than human users. This approach is particularly timely as the digital landscape shifts towards an "agentic internet," where AI agents will become key players in influencing consumer behavior. Limy differentiates itself from traditional analytics tools by focusing on AI bot interactions, using a control layer for search that helps brands optimize their online presence. By drawing connections between specific prompts and actual sales outcomes, Limy aims to redefine advertising in this new context, suggesting a transition towards a business-to-agents (B2A) model. With major clients already on board, such as Kia and AstraZeneca, Limy is poised to be a significant player in the future of AI-centric commerce and advertising.