Google Cloud gaming boss says AI is the Iron Man suit for game developers — and everyone needs to get on board (www.businessinsider.com)

Jack Buser, the gaming lead at Google Cloud, highlighted the necessity for game developers to embrace AI, likening the technology to Iron Man's suit that empowers its wearer for greater feats. He sees a significant shift in the gaming industry, where AI can streamline operations, reduce costs, and enhance productivity. Buser emphasized that while some companies remain hesitant, understanding and integrating AI tools is crucial for success. He urged CTOs to equip their teams with these advancements to facilitate a cultural and operational transformation within their studios. Buser also introduced the concept of "living games," which AI could revolutionize by making them more adaptive and personalized, allowing for faster updates that enrich player experiences. As the gaming sector shifts towards wider AI adoption, Buser predicts that by 2026, developers will leverage AI extensively across their workflows, integrating multiple AI features that will significantly impact gameplay. Overall, this transition is seen as an opportunity to push the boundaries of gaming experiences, though it requires leaders to actively engage with and understand the technology's capabilities and limitations.