Google Gemini's free test prep is the latest nail in the coffin for SAT tutors (www.businessinsider.com)

Google has launched free SAT practice exams through its Gemini platform, featuring questions vetted by the Princeton Review. This initiative allows students to access on-demand preparation tools, with AI feedback to help pinpoint knowledge gaps and clarify incorrect answers. With AI education solutions like ChatGPT’s Study Mode and Claude for Education already in circulation, Google's foray into this space marks a significant step towards personalized, scalable learning in test preparation. This development poses a substantial challenge to the traditional tutoring industry, which has long relied on in-person instruction and costly materials. Tutoring services can charge upwards of $135 per hour, while the new AI alternatives provide similar support at no cost, raising concerns among education professionals about the future of their industry. As companies like Chegg and Khan Academy pivot to adapt to these AI advancements, the educational landscape is entering a competitive phase where technology promises to enhance, but not entirely replace, the relationship between students and teachers. The implications for the tutoring market could be profound as students and parents increasingly turn to AI for academic support leading up to critical exams like the SAT.