Think AI is just for deepfakes? Adobe reveals a new slate of pro filmmakers using Firefly Foundry to overhaul production workflows (www.techradar.com)

Adobe has announced partnerships with top filmmakers and studios to enhance content creation workflows using its innovative tool, Firefly Foundry. Unveiled at Adobe Max in October 2025, Firefly Foundry integrates AI capabilities to streamline both pre- and post-production processes in filmmaking. The platform allows filmmakers to create high-fidelity images, videos, and various outputs while maintaining a deep understanding of their project’s creative vision. Notably, 85% of films showcased at this year's Sundance Film Festival utilized Firefly’s tools, highlighting its growing impact on the industry. The Foundry serves as a comprehensive solution, offering directors and storyboard artists tools for crafting unique shots during pre-production, while providing on-set assistance to optimize shot selection and efficiency. In post-production, it minimizes the need for reshoots by enabling VFX artists and editors to refine scenes effectively. Filmmakers like Jaume Collet-Serra emphasize that Firefly Foundry’s responsible AI models allow them to focus more on artistry rather than logistical challenges. With endorsements from major figures in the industry, Firefly Foundry appears poised to revolutionize how films and other multimedia projects are produced, paving the way for a new era of creative expression powered by AI.