Hightouch built their long-running agent harness (www.amplifypartners.com)

Hightouch has recently unveiled its advanced "Hightouch Agents" product, designed to tackle the complexities of marketing automation by functioning as a general-purpose marketing agent. This system can manage multifaceted tasks such as campaign planning, data analysis, and marketing reporting, making it one of the most sophisticated agent systems in production. Notably, Hightouch Agents integrate deep domain expertise with complete customer data context, enabling them to address intricate marketing concepts like creative fatigue and attribution modeling. What makes this development particularly significant for the AI/ML community is Hightouch's innovative approach to agent design. Instead of relying on rigid frameworks, the team developed a dynamic workflow that separates planning and execution, allowing the model to iteratively adjust its approach based on incoming data. Additionally, they tackled the challenges of long-context reasoning by implementing context buffering and dynamic subagents that offload complex tasks while maintaining efficiency. This strategy not only enhances the agent's capability to handle open-ended inquiries but also addresses persistent limitations in current large language model (LLM) architectures, paving the way for more adaptable and effective AI-driven solutions in marketing and beyond.