A Frustrating Adventure Trying to Design a Logo with AI (www.georgesaines.com)

A recent exploration of AI-driven logo design tools revealed significant shortcomings in their capabilities, as experienced by a product designer testing 13 different platforms. Despite the rise in AI tools aimed at assisting designers, the results for logo creation fell flat, lacking the necessary simplicity, relevance, and polish. While some tools showed promise in generating ideas, the outputs often required extensive revisions to meet the practical demands of branding, such as visibility and versatility in size across various applications. This investigation underscores the current limitations of AI in the design space, particularly for logo creation, where distinctive and straightforward visuals are paramount. The designer concluded that while AI tools can provide valuable brainstorming materials, they currently fall short of automating the intricate design process for effective branding. The findings suggest that the AI/ML community still has a way to go before these technologies can reliably deliver high-quality design outputs that meet industry standards.