'We are helping innovate at the frontiers of what is possible, to evolve the sport and make it next generation': Lenovo tells us how it is working with FIFA to make the 2026 World Cup the smartest yet (www.techradar.com)

Lenovo has partnered with FIFA to revolutionize the experience of the 2026 World Cup, set to be the largest tournament yet with 48 teams. This collaboration aims to integrate advanced AI technologies to enhance both player analysis and fan engagement. At CES 2026, Lenovo's CEO emphasized the aim to embed AI in unprecedented ways, allowing viewers access to unique content like the "Referee View" stream, which offers an official's perspective on matches, and "Football AI Pro," an AI assistant that delivers actionable insights to teams in plain language. The significance of this partnership lies in its potential to transform how technology and sports intersect, creating immersive viewing experiences and improving operational effectiveness for teams. FIFA's Director of Innovation highlighted a shift from minimal tech integration before 2010 to a commitment to use technology purposefully for enhancing fan engagement, such as utilizing advanced avatars for clearer explanations of VAR decisions. The integration of generative AI technologies allows Lenovo to rapidly innovate in response to the demands of such a large-scale event, making the 2026 World Cup an exciting showcase of the future of sports technology.