Samsung Electronics boss says it's betting on AI that blends into the background, not spectacle (www.businessinsider.com)

Samsung Electronics is steering its artificial intelligence strategy towards creating unobtrusive, everyday-value solutions rather than flashy, standalone experiences. Simon Sung, the company's Europe boss, emphasized that Samsung's AI focus is on integrating technology seamlessly into consumer products, such as kitchen appliances and the Galaxy AI assistant on smartphones, enhancing daily routines without drawing attention to themselves. Unlike OpenAI's approach with ChatGPT, Samsung's AI initiatives prioritize practical applications through its in-house models, like Samsung Gauss, while collaborating with partners like Google for functionalities including live translation. This shift towards an AI that acts as a "companion" rather than just a feature highlights a significant trend in the AI/ML community: the move from spectacle to practicality. By developing AI that operates quietly in the background, Samsung aims to create cohesive and responsive environments, making technology feel more integrated into daily life. Sung's comments about fostering AI fluency across the organization also suggest an internal commitment to leveraging AI as a shared resource, enhancing innovation across various consumer technologies, including TVs and home appliances. This forward-thinking strategy positions Samsung to capitalize on increasing demands for smart devices while shaping the future of AI in consumer technology.