Get ready for an adtech IPO rebound (www.businessinsider.com)

The mobile adtech firm Liftoff has filed for an IPO in the US, potentially signaling the end of a prolonged drought in adtech IPOs that has persisted since 2021. This move is particularly significant as industry experts expect it to pave the way for other companies in the mobile ad sector, such as InMobi and Moloco, to follow suit. Liftoff has demonstrated consistent growth, with a 30% year-over-year revenue increase to $491 million and a strong adjusted earnings margin of 54%. The resurgence of the IPO market could invigorate the mobile adtech landscape, which has consolidated to a few major players like AppLovin and Unity. The implications for the AI/ML community are notable as the mobile adtech space increasingly relies on performance advertising, which leverages machine learning to optimize ad targeting based on measurable outcomes. Liftoff’s product allows advertisers to reach high-quality mobile users effectively, capitalizing on a rising consumer spending trend in mobile applications projected to reach $155.8 billion by 2025. With the removal of Apple’s stringent tracking restrictions and recent antitrust rulings reducing app store fees, the environment looks promising for mobile ad spend growth, driving innovation in AI-driven advertising technologies.