Meta delays international launch of Ray-Ban Display due to U.S. demand surge (techfusiondaily.com)

Meta has postponed the international launch of its Ray-Ban Display smart glasses due to an unexpected surge in demand within the U.S. Initially slated for a global rollout, the company will instead focus on replenishing U.S. inventory after stocks were exhausted in less than 72 hours post-holiday season. This decision impacts several key markets, including Canada and the U.K., raising concerns over Meta's production strategy for its most advanced wearable yet. The Ray-Ban Display stands out by combining a micro-OLED display, on-device AI assistance, real-time translation, and a stylish design that appeals to consumers. The delay highlights significant trends in the wearable tech market, such as the increasing mainstream acceptance of smart glasses and the consumer shift towards AI-enhanced features. Meta is strategically prioritizing the U.S. market due to its status as the strongest early adopter locale and the heightened competition from brands like Xiaomi and TCL. The delay could last six weeks to three months, giving competitors a chance to capitalize on the situation. As Meta navigates this challenge, it may refine its production capabilities and marketing strategies, emphasizing the product's high demand before arriving in international markets.