I trained a GPT to think like Steve Jobs and help me run my company. AI is scary, but it's also my biggest tool. (www.businessinsider.com)

Yesim Saydan, a branding and communication expert based in the Netherlands, has revolutionized her solo-consultancy business by developing over 17 custom GPTs, including an AI agent inspired by Steve Jobs. This innovative approach allows her to efficiently scale her client base and streamline operations without the typical challenges of managing freelancers. By creating tailored AI agents trained on specific client tones and needs, Saydan has transformed how she brainstorms and strategizes, focusing on high-level decision-making while her AI team handles repetitive tasks. This development is significant for the AI/ML community as it demonstrates the practical application of custom GPTs in enhancing business productivity and creativity. Saydan’s meticulous training process, which involves in-depth research and ongoing input, showcases how AI can serve as a powerful tool for ideation and execution when combined with human expertise. Moreover, her experience illustrates the duality of AI's promise and challenges, emphasizing the importance of responsible utilization. As AI continues to evolve, Saydan's approach may inspire others to explore similar integrations in their workflows, highlighting both the potential benefits and ethical considerations of AI in professional settings.