When AI Becomes a De Facto Corporate Spokesperson (www.aivojournal.org)

Recent developments in AI technology have transformed corporate communications, shifting the paradigm of how companies represent themselves publicly. AI assistants now generate confident, accurate responses regarding corporate matters without any official approval, functioning as de facto spokespersons. This evolution creates significant challenges for corporate communications as these AI-generated messages can present information with implicit authority, yet lack traceability and recoverability. This variability introduces a new category of exposure for businesses, where companies may find themselves responding to statements generated by AI that they cannot effectively verify or contextualize. The implications for the AI/ML community are profound, as traditional monitoring tools fail to capture the ephemeral nature of these AI outputs, which are generated on demand and vary from query to query. AIVO aims to address this challenge by providing corporate communications teams with a repository of externally visible, time-stamped AI-generated statements, ensuring they have access to evidence that withstands scrutiny. This approach allows organizations to discern significant narrative shifts and maintain credibility in an era where AI increasingly shapes company perceptions. The focus for Corporate Affairs leaders now centers on ensuring visibility into AI-generated narratives, emphasizing the need for transparency rather than message control.