Google is leaning on its app empire to give Gemini an edge with 'Personal Intelligence' (www.businessinsider.com)

Google has launched Personal Intelligence, a groundbreaking feature in its Gemini app that enhances AI capabilities by enabling cross-referencing of data across multiple Google services like Gmail, Photos, and YouTube. This advancement allows Gemini to deliver more tailored responses without users needing to specify their queries. For instance, it can combine a Gmail trip confirmation with related photos and videos to provide relevant recommendations, enhancing the user experience by making the assistant proactive rather than reactive. This move highlights Google’s strategic competitive advantage over AI rivals such as OpenAI and Anthropic, who lack control over a widespread ecosystem of consumer apps. With Personal Intelligence, Google is betting that contextual understanding—rooted in the rich, everyday data generated by billions of users—will drive the next era of AI innovation. The feature is designed to be privacy-conscious, allowing users control over app connections and personalization, while also encouraging feedback to improve performance. As Google aims to make Gemini a more personal and intuitive assistant, the rollout signifies a crucial shift in how AI can integrate with daily tasks, shaping the future landscape of artificial intelligence.