Warhammer maker Games Workshop bans staff from using AI (www.telegraph.co.uk)

Games Workshop, the creator of the iconic Warhammer games, has implemented a ban on the use of AI in designing its miniature figures, aiming to preserve the creativity and artistry behind its products. The company has adopted a cautious internal policy, restricting AI usage to a select group of senior managers while reinforcing a commitment to protect intellectual property and support human creators. CEO Kevin Rountree emphasized the importance of monitoring data compliance and governance, suggesting that while curiosity about AI exists among some executives, enthusiasm remains low. This decision is significant for the AI/ML community as it highlights broader concerns regarding the quality and authenticity of AI-generated content, often criticized as "AI slop." In an era where many industries are integrating AI for design and creative processes, Games Workshop's hardline stance reflects a prioritization of traditional artistry during its continued growth—reporting a 15% revenue increase recently. Alongside their unique position in the market, the company plans to expand its workforce in creative roles, ensuring a focus on human creativity over machine-generated alternatives while exploring new distribution channels, including a partnership with MGM Studios for a TV series in development.