The AI-led memory prices rises will hit TVs and audio tech too in 2026 (www.techradar.com)

A significant memory shortage driven by the growth of AI infrastructure is set to impact the audiovisual (AV) market, particularly affecting budget devices like TVs and audio equipment. This shortage is primarily due to AI companies, such as OpenAI, prioritizing semiconductor wafers for their data centers, consuming a vast portion of available NAND flash and DRAM memory. As manufacturers shift focus to more profitable data center memory, traditional consumer memory production is stalling, leading to steep price hikes across the board. Recent reports indicate that RAM prices may surge over 50% in the coming quarter, while DRAM prices have risen by 171% year-over-year. This situation poses two critical implications for the AV hardware market. First, consumers can expect notable price increases in budget-friendly products, compelling manufacturers to adjust their pricing strategies and potentially limiting product specifications. Secondly, some companies may delay product launches or reconsider their designs in light of the component shortages, reminiscent of past supply chain disruptions during the COVID-19 crisis. As memory shortages loom, urgent purchasing decisions may be necessary for consumers looking to upgrade their AV gear.