How and for Whom Using Generative AI Affects Creativity: A Field Experiment (psycnet.apa.org)

A recent field experiment has shed light on the impact of generative AI tools on creativity, revealing that the way these technologies are utilized significantly influences outcomes. Researchers investigated how different groups, including artists, students, and hobbyists, interacted with generative AI systems to create various forms of art and written content. The findings suggest that users' intent and background play crucial roles in determining whether generative AI serves as a collaborative partner that enhances creativity or a crutch that stifles it. This study is significant for the AI and machine learning community as it challenges preconceived notions about the democratization of creativity through AI tools. It highlights the importance of user engagement and the potential for generative AI to either augment or limit creative expression, depending on individual contexts. Key technical implications include the need for adaptive AI systems that can better understand user intent and provide tailored support, ultimately fostering a more enriching creative experience while avoiding the risk of dependency or diminished originality.