Most US Gen Zers and millennials listen to about three hours of AI music a week (sherwood.news)

A recent Morgan Stanley survey indicates that a significant portion of Gen Zers and millennials in the US—between 50-60% of those aged 18 to 44—are listening to approximately three hours of AI-generated music weekly. This reflects a surprising shift in audio consumption habits, marking the first time such questions have been included in the survey. The amount of time spent listening to AI music equates to the runtime of the movie "Avatar," highlighting its burgeoning presence in the music landscape. This trend is significant for the AI and music industries, as it suggests a growing acceptance and integration of AI technologies in artistic domains. For platforms like Spotify, AI is projected to enhance their "personalization 2.0" efforts, potentially revolutionizing user experiences. Additionally, the rise of AI music may increase the value of existing music catalogs while introducing new competition for original content. Warner Music Group's recent partnership with Suno signals a proactive step toward monetizing AI music, underscoring the economic implications of this shift in listening habits and the broader commercialization of AI in the creative sector.