CEO Jensen Huang stepped in as criticism mounted over a key Nvidia product launch, internal emails show (www.businessinsider.com)

Nvidia faced backlash over the launch of its desktop AI system, DGX Spark, prompting CEO Jensen Huang to intervene. Internal emails revealed Huang's proactive approach, as he mobilized the team to address customer criticisms related to software stability and performance issues. Initially criticized for its bugs and compatibility problems, DGX Spark aims to cater to developers and researchers across various fields, yet it struggled post-launch despite meeting performance and speed claims. Huang's involvement highlights a shift in Nvidia's responsiveness amid growing stock price sensitivities. Analysts note that the company's established experience in gaming, where product scrutiny is common, has fostered a hands-on culture that emphasizes customer feedback. Nvidia's quick engagement with critics demonstrates a commitment to resolving issues, but it also poses reputational risks—especially as heightened C-suite involvement in product controversies can be perceived as either authentic or defensive. As Nvidia navigates these challenges, its approach could set a precedent for other tech firms in handling public criticism.