Why AI Boosts Creativity for Some Employees but Not Others (hbr.org)

Generative AI is transforming workplace dynamics by embedding intelligent tools like ChatGPT into daily workflows, helping employees brainstorm, explore alternatives, and accelerate project completion. While these advancements show promise in enhancing creativity across various teams, the impact is not uniformly positive. Research indicates that some employees experience significant boosts in creative output and idea generation, while others struggle to integrate AI effectively into their processes, resulting in a disparity in creativity enhancement. This divide in the effectiveness of AI tools raises important questions about user engagement, adaptability, and the varying levels of comfort with technology among different employees. As organizations increasingly invest in AI to foster innovation, understanding the factors that influence its creative benefits will be crucial. Identifying which employees thrive with AI interventions can inform targeted training and development strategies, ultimately optimizing the integration of generative AI into creative workflows and ensuring that all employees can harness its potential to drive novel and impactful ideas.