2026 is set to be a pivotal year for Apple — one that could shape CEO Tim Cook's legacy (www.businessinsider.com)

In a pivotal year for Apple, CEO Tim Cook is set to redefine his legacy amid significant market challenges and the evolving landscape of artificial intelligence. As the company plans a much-anticipated update to Siri and the potential launch of a foldable iPhone, experts believe that Cook's ability to innovate, particularly in the AI domain, will be crucial. Analysts note that while Cook has successfully expanded Apple's ecosystem and navigated political complexities, a more aggressive approach to AI is necessary as competition intensifies. With the AI arms race in full swing, Apple's smaller investments compared to rivals pose risks, especially as the company recently lost key AI talent to competitors. Cook is under pressure not only to maintain Apple's market position but also to solidify a succession plan, as speculation about his eventual retirement grows. The upcoming 12 to 18 months could determine whether Cook’s efforts in AI and product development will yield a transformative legacy, or leave Apple vulnerable in an increasingly competitive tech world.