Amazon is rolling out Alexa+ for the web so you can use its assistant without a dedicated device (www.engadget.com)

Amazon has announced the rollout of Alexa+ for the web, allowing users to access its AI assistant without requiring a dedicated device. Initially available to Early Access customers, this new web client mirrors the capabilities of Alexa+ on Echo devices and other hardware, enabling users to perform tasks such as controlling smart home devices, customizing recipes, and making reservations directly from any web browser. A user-friendly navigation sidebar will house frequently used features, enhancing the accessibility of the assistant. This significant development positions Amazon to compete more effectively in the growing AI assistant market, traditionally dominated by offerings like OpenAI's ChatGPT and Google Gemini. By expanding Alexa's reach beyond proprietary devices, Amazon aims to tap into a broader user base and integrate its features into everyday web experiences. As the tech landscape shifts towards more versatile and accessible AI solutions, the success of Alexa+ on the web could influence how users interact with AI assistants and challenge existing platforms to innovate further.