Elon Musk goes all-in on SMBs with new Grok Enterprise and Business offerings (www.techradar.com)

Elon Musk’s xAI has introduced new Grok Business and Enterprise offerings, aiming to capture the growing interest of small and medium-sized businesses (SMBs) in AI tools. Priced at $30 per user per month, Grok Business provides access to advanced models like Grok 3 and Grok 4, while also offering enhanced security features that differentiate it from the consumer version. These new tiers ensure that customer interactions remain private and are not used for further training of the AI, addressing critical concerns in enterprise AI adoption. In addition to competitive pricing, Grok is set to compete directly with platforms like ChatGPT and Gemini by integrating with popular applications, starting with Google Drive. This integration ensures that user data permissions are respected, adding another layer of security and compliance critical for businesses. Grok’s Business plan also includes tools for centralized management, usage insights, and options for advanced security measures such as custom single sign-on and customer-managed encryption keys. This strategic move not only broadens Grok’s market appeal but also reinforces Musk's push into the AI space amidst stiff competition.