I hope generative AI does away with SEO (www.pcloadletter.dev)

A recent opinion piece expresses a hopeful outlook that generative AI could effectively eliminate the need for Search Engine Optimization (SEO), which the author criticizes as a troubling trend that prioritizes algorithmic performance over genuine content quality. Due to the rise of SEO practices, many online articles are crafted to please search engine algorithms rather than provide valuable insights to readers, resulting in a proliferation of low-quality, keyword-stuffed content that diminishes the overall quality of web searches. The potential transition to AI-generated search results could transform how information is accessed online, possibly rendering SEO-driven strategies obsolete. This shift may encourage more authentic and engaging content creation as the incentive for monetization through SEO declines. For the AI/ML community, this represents a significant evolution in content consumption patterns and poses implications for web content strategies, opening opportunities for richer, community-focused interactions reminiscent of the early days of the internet, with platforms like blogs and RSS feeds potentially regaining popularity.