Show HN: Loamly – See what AI says about your brand and detect the traffic (github.com)

Loamly has launched an open-source tool designed to detect AI traffic on websites, specifically identifying visits from AI models like ChatGPT, Claude, Perplexity, and Gemini, which typically generate traffic that goes unnoticed by traditional analytics tools. By employing cryptographic verification methods based on RFC 9421 signatures, Loamly ensures a 100% accuracy rate in identifying AI-generated traffic, which often makes up 15-30% of total site visitors and is otherwise categorized as direct traffic in Google Analytics due to the lack of referrer headers or UTM parameters. This tool is significant for the AI/ML community as it provides website owners with unprecedented insight into how AI agents interact with their content, enabling them to adjust marketing strategies and understand audience behavior more effectively. Loamly offers various deployment options, including managed proxy and Cloudflare worker integrations, allowing flexibility based on user needs. The platform prioritizes privacy by implementing security measures like sessionStorage for data handling and is GDPR compliant, making it a valuable resource for businesses aiming to optimize their digital strategies around AI engagement.