What to Do When Everyone Can Do Everything (digitaliziran.si)

A recent analysis titled "What to Do When Everyone Can Do Everything" highlights a transformative shift in content creation driven by AI and simplified workflows. As 2025 introduced rapid content generation capabilities, the article posits that traditional competition in content production is futile; instead, the AI/ML community should focus on generating meaning and trust. With algorithms fostering an environment saturated with content, audiences are increasingly seeking valuable filtering and curation. This highlights a significant transition from merely producing content to nurturing relationships based on trust, where engaged communities prioritize depth over mass reach. The piece outlines strategies for creators and businesses in this increasingly crowded landscape. It emphasizes the importance of creating cognitive friction—introducing unexpected elements that challenge audiences and provoke thought—while also advocating transparency in the creative process to foster authenticity. As digital noise escalates, the demand for physical experiences and contextual storytelling becomes paramount, marking a shift toward what can be uniquely offered rather than just content itself. Overall, the article underscores that successful engagement in the AI-driven future will hinge on building trust and community rather than merely maximizing algorithmic reach.