Lightspeed Ventures partner says Sora will make social media creators 'far, far, far less valuable' (www.businessinsider.com)

Lightspeed Ventures partner Michael Mignano has raised concerns about the future of social media creators in light of advancements in AI-generated video, particularly following OpenAI's release of Sora 2. He argues that such innovations could signal the "end of the creator" era, as content becomes instantaneously and artificially tailored to viewer preferences, significantly reducing the value of individual creators. Mignano, who has a background in creator-focused technology, predicts that influencers will need to offer "true uniqueness" and "creativity" to survive in this evolving landscape, as the algorithmically-driven model of platforms like TikTok may lean towards lower-cost, AI-produced content. The implications of this shift are profound for the AI/ML community and content creators alike. While AI-generated videos are not yet reaching the sophistication of perfectly tailored content, their rise has already led to a proliferation of AI influencers and the emergence of new media dynamics. As industry leaders discuss the "dead internet theory"—where bot activity surpasses human interactions—creators may need to pivot towards hyper-niche audiences and innovative content formats to stand out. This transformation could redefine the social media ecosystem, as the demand for originality and quality could become the only viable path for human-generated content amidst an increasingly automated landscape.