In the Age of AI, Your App Is Falling Behind (medium.com)

A recent analysis highlights a significant shift in how users interact with information in the AI age, marking a move from traditional search engines to large language models (LLMs) like ChatGPT and Claude. With ChatGPT’s user base projected to exceed 800 million by 2025 and AI search platform traffic surging by 721% over the past year, businesses must adapt or risk becoming invisible. The conventional methods of Search Engine Optimization (SEO) are becoming inadequate, as LLMs struggle to navigate typical website structures filled with ads and complex navigation. To address this challenge, a new standard called `llms.txt` has been proposed, which allows website owners to signal to AI models the essential pages on their site in a format that LLMs can easily interpret. Alongside this, implementing Schema.org structured data enhances LLMs' understanding, significantly improving their accuracy in retrieving relevant information. As the landscape evolves towards Generative Engine Optimization (GEO), integrating these tools is crucial for maintaining visibility and relevance in an AI-driven world. Without these adaptations, organizations risk disappearing from the digital consciousness of AI users.