The AI dating arms race: Dating apps are betting millions that you'll fall back in love with them (www.businessinsider.com)

Dating apps like Tinder, Hinge, Bumble, and Grindr are heavily investing millions into AI-powered matchmaking to combat growing user fatigue and declining subscription numbers. The shift from merely matching users to finding more suitable partners reflects a significant evolution in this competitive landscape. These major players are incorporating generative AI to enhance user experiences, streamline profile creation, and fine-tune matchmaking algorithms. For instance, Tinder's new Chemistry feature offers personalized matches based on users' interactions rather than just physical appearance. As established dating platforms struggle with decreasing user engagement—recent reports indicate that Match Group's stock has plummeted over 75% in five years—new startups are emerging, eager to capitalize on dissatisfaction with conventional offerings. These newcomers, including apps like Sitch, which emphasizes personalized set-ups, promise a fresh approach powered by AI. Additionally, companies like Facebook are venturing into dating using AI, indicating that the dating scene may soon experience a transformative wave driven by technological innovation. Whether these enhancements will resonate with users and reshape the dating landscape remains to be seen.