The founder of $2 billion AI website builder Framer says this is what designers should focus on to thrive in the age of AI (www.businessinsider.com)

Jorn van Dijk, cofounder of AI website builder Framer (which raised $100 million at a $2 billion valuation in August and now has ~130 employees), says designers must double down on fundamentals to thrive in the age of AI. While generative tools make it extremely easy to crank out websites, graphics and video, he warns they often produce “AI slop” — fast but sloppy work — so the differentiator will be taste, quality and distinctiveness. Van Dijk draws on his product-design background (he co-founded Sofa, later acquired by Meta) to argue that what made design work ten years ago still applies: practice with real tools, iterate through many mock-ups, icons and logos, and cultivate a personal/brand voice. The practical implication for the AI/ML and design communities is that models and interfaces will be ubiquitous, but human skill remains critical: AI should be used to augment exploration and speed up iterations, not replace judgment. For businesses, that means hiring or training designers who can translate AI outputs into cohesive brand experiences people want to engage with. Van Dijk’s prescription — hone hard skills, produce abundant work, and focus on craft — frames a future where AI scales production but human taste determines quality and value.