Salesforce launches ‘Missionforce,’ a national security-focused business unit (techcrunch.com)

Salesforce today announced Missionforce, a new business unit led by Kendall Collins that will focus on embedding AI, cloud and platform services into U.S. national security workflows. The unit will target three core areas—personnel, logistics and decision-making/analytics—aiming to modernize how armed services and supporting organizations manage people, supply chains and operational intelligence. Missionforce builds on Salesforce’s existing, long-standing contracts across multiple federal agencies and branches of the military, though the company does not disclose the size or revenue of that work. The move is part of a broader industry trend of major AI vendors tailoring offerings for government—following government-targeted products from OpenAI, Anthropic and Google—signaling growing demand for enterprise-grade, secure AI in defense contexts. Technically, Missionforce implies deeper integration of CRM data, cloud infrastructure and AI models into operational tooling (e.g., workforce optimization, logistics optimization, situational analytics and decision support). That could drive efficiency and faster decision cycles, but also raises practical challenges around data governance, model validation, security controls and procurement transparency as commercial AI stacks are adapted for sensitive government use.